Privacy Policy

Last Updated: October 13, 2026

Ray’s Tree Service (“Ray’s Tree Service,” “Ray’s,” “we,” “our,” or “us”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, request an estimate, submit a form, call us, apply for employment, interact with our advertising, or otherwise communicate with Ray’s Tree Service.

Information We Collect

Information You Provide

Depending on how you interact with Ray’s Tree Service, we may collect:

• Name
• Email address
• Telephone number
• Mailing or service address
• Property information
• Requested services
• Project or site details
• Communications and inquiry details
• Employment and recruiting information
• Information contained in messages, attachments, or other materials you provide
• Any other information you voluntarily provide

Please do not submit sensitive personal information through a general website form unless we specifically request it for a legitimate business, employment, or legal purpose.

Service Requests and Estimates

When you request tree care, lawn care, plant health care, emergency service, or another service, we may collect information such as your contact information, property address, requested services, property conditions, and other information needed to evaluate your request.

We use this information to respond to inquiries, prepare estimates or recommendations, schedule site visits or services, and communicate with you about your property.

Ray’s provides residential and commercial tree and lawn care services throughout the St. Louis area. Ray’s Tree Service

Employment and Recruiting Information

If you apply for a position or otherwise express interest in employment with Ray’s, we may collect:

• Name
• Email address
• Telephone number
• Address or location
• Employment interests
• Work history
• Résumé or application information
• Responses to employment-related questions
• Other information you provide during the recruiting process

We use this information to evaluate candidates, communicate about employment opportunities, coordinate recruiting activities, and maintain employment-related records as reasonably necessary.

Ray’s maintains an active careers program and participates in employment initiatives including E-Verify. Ray’s Tree Service

Call and Communication Information

When you call or otherwise communicate with us, we may collect:

• Telephone number and caller identification information
• Date, time, and duration of calls
• Information about the source of the call
• Communications related to your inquiry or service request
• Marketing attribution information

We currently use call-tracking technology to help understand which advertising, website visits, or marketing sources generate telephone inquiries.

If call recording or transcription features are used, we will provide notice or obtain consent where required by applicable law.

Information Collected Automatically

When you visit our website, we and our technology providers may automatically collect information such as:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages viewed
• Links clicked
• Referring and exit pages
• Date and time of visits
• Time spent on the website
• Approximate geographic location derived from IP address
• Website interactions
• Form and conversion events
• Telephone-click events
• Cookie and device identifiers
• Analytics identifiers
• Advertising identifiers
• Referral and campaign information
• Information used for fraud prevention, spam detection, security, and abuse prevention

Some automatically collected information may be considered personal information under applicable privacy laws.

Categories of Personal Information

Depending on how you interact with Ray’s Tree Service, categories of personal information we may collect can include:

• Identifiers
• Contact information
• Commercial and service information
• Internet or other electronic network activity
• Approximate location information
• Professional or employment-related information
• Advertising and analytics information
• Inferences or analytics derived from website activity

Information From Other Sources

We may receive information from:

• Analytics providers
• Advertising platforms
• Call-tracking providers
• Recruiting and employment providers
• Service providers and business partners
• Social-media platforms
• Publicly available sources

Information obtained from other sources may be combined with information collected directly from you or through our website.

How We Use Information

We may use personal information to:

• Respond to inquiries
• Prepare estimates and service recommendations
• Schedule consultations, evaluations, and services
• Provide and manage tree care, lawn care, plant health care, emergency services, and related services
• Communicate with customers and prospective customers
• Process employment and recruiting inquiries
• Operate, maintain, secure, and improve our website
• Understand how visitors use our website
• Measure website traffic and performance
• Track form submissions and other website actions
• Attribute inquiries and calls to advertising or referral sources
• Measure advertising and campaign performance
• Create and manage advertising audiences where permitted
• Support sales, marketing, and business-development activities
• Prevent fraud, spam, misuse, and security threats
• Maintain business and legal records
• Protect our rights and the rights of others
• Comply with legal and regulatory obligations
• Support audits, insurance matters, litigation, and corporate transactions

We may also use information for another purpose disclosed when it is collected or with your consent.

Cookies and Similar Technologies

Our website uses cookies, pixels, tags, scripts, browser storage, and similar technologies for website operation, analytics, advertising, call attribution, security, performance, and related business purposes.

These technologies may help us:

• Operate website features
• Understand website traffic
• Measure visitor interactions
• Track form submissions and calls
• Analyze referral and campaign sources
• Measure advertising performance
• Support audience and advertising activities
• Protect the website from fraud and misuse

Cookie and Privacy Controls

Ray’s Tree Service does not currently provide a dedicated cookie-preference or consent banner on the website.

Most browsers allow you to block, delete, or limit cookies through your browser settings. Advertising providers may also provide their own controls for personalized advertising and related data use.

Restricting certain technologies may affect website functionality or the availability of some features.

If our use of nonessential analytics, advertising, or similar technologies changes, or applicable requirements change, we will evaluate whether additional notice, consent, or opt-out controls are appropriate or required.

Technologies We Currently Use

Google Analytics 4

Ray’s Tree Service currently uses Google Analytics 4 to understand website traffic and visitor activity.

Google Analytics may process information such as:

• IP address
• Browser and device information
• Pages viewed
• Session information
• Referral source
• Approximate geographic information
• Analytics identifiers
• Website events and interactions

We use this information to evaluate website performance, understand visitor behavior, and improve our digital experience.

Google Tag Manager

Ray’s currently uses Google Tag Manager to help manage analytics, advertising, conversion measurement, and other website technologies.

Technologies deployed through Google Tag Manager may collect or process information according to their individual configurations and privacy practices.

Google Ads and Conversion Tracking

Ray’s currently uses Google Ads and related Google advertising and conversion-measurement technologies.

These technologies help us measure whether advertising contributes to website visits, estimate requests, form submissions, telephone interactions, and other actions.

Depending on the technologies and features enabled, Google may process information such as:

• Advertising click identifiers
• Cookie and device identifiers
• Website activity
• Conversion events
• Browser and device information
• Referral and campaign information
• Advertising-attribution information

Ray’s may adjust, pause, or change its advertising campaigns and measurement features over time.

Meta Technologies

Ray’s currently uses Meta advertising technologies, including the Meta Pixel, in connection with advertising on Facebook and Instagram.

Depending on the features enabled, Meta may process information such as:

• IP address
• Browser and device information
• Website activity
• Pages viewed
• Form or conversion events
• Cookie and device identifiers
• Advertising and campaign information

We may use this information to measure advertising effectiveness, understand website actions associated with our campaigns, and support advertising and audience-related activities.

CallRail

Ray’s currently uses CallRail or related call-tracking technology to help measure and attribute telephone inquiries.

Call-tracking technology may process information such as:

• Telephone numbers
• Call date, time, and duration
• Referral or advertising source
• Website session information
• Device and browser information
• Campaign information

Depending on the configuration in use, call-tracking technology may also support call routing, analytics, recording, or transcription.

If recording or transcription is used, appropriate notice or consent will be provided where required by applicable law.

Form and Conversion Tracking

Ray’s uses website form and conversion tracking to understand when visitors submit service requests and other inquiries.

This may include tracking events associated with contact forms, thank-you pages, telephone links, and other website actions.

Form and Security Technologies

Ray’s currently uses website form and spam-prevention technologies to receive inquiries and protect the website.

The current website privacy policy identifies WPForms and Cloudflare Turnstile as technologies used for form processing and spam protection. Ray’s Tree Service

These providers may process information such as:

• IP address
• Browser and device information
• Website interactions
• Form-submission information
• Security and fraud-detection information

Technologies We May Use in the Future

Ray’s Tree Service may add, replace, remove, or reactivate analytics, advertising, communications, business-intelligence, social-media, or consent-management technologies as our operations change.

Listing a provider or technology below does not mean it is currently active.

LinkedIn Technologies

We may use the LinkedIn Insight Tag, Website Actions, enhanced matching, or similar LinkedIn technologies for advertising measurement, audience insights, audience creation, or campaign evaluation.

ZoomInfo

We may use ZoomInfo or similar business-intelligence and data-enrichment technologies for company identification, business visitor insights, account-level analytics, sales intelligence, or business-development activities.

Additional Advertising and Analytics Technologies

We may use additional advertising, analytics, attribution, or social-media technologies as our marketing activities change.

Consent-Management Technologies

We may introduce a cookie banner, privacy-preference center, consent-management platform, or other privacy controls in the future.

If such controls are introduced, we may update this Privacy Policy to explain how they work.

Website Forms

Information submitted through our website forms may be transmitted to Ray’s and processed by website hosting, form, email, security, analytics, advertising, and related providers that support our operations.

We may use submitted information to:

• Respond to your inquiry
• Determine which services may be appropriate
• Prepare estimates or recommendations
• Schedule consultations or site visits
• Communicate regarding your request
• Manage our business relationship with you

Email and Text Communications

We may send transactional or service-related communications in response to an inquiry, request, or existing customer relationship.

We do not assume that providing a telephone number through a general website form constitutes consent to receive promotional or automated marketing text messages.

If Ray’s introduces promotional or automated text messaging, we will obtain any consent required by applicable law and provide applicable opt-out instructions.

How We Disclose Personal Information

We may disclose personal information to:

• Website hosting, infrastructure, security, and technology providers
• Form, workflow, email, and communications providers
• Analytics providers
• Advertising and marketing providers, including Google and Meta where applicable
• Call-tracking providers, including CallRail where applicable
• Recruiting and employment providers
• Contractors and operational service providers
• Professional advisers, accountants, insurers, auditors, consultants, and legal counsel
• Government authorities or other parties when required by law
• Parties involved in an actual or proposed merger, acquisition, financing, restructuring, reorganization, or sale of all or part of our business

Some providers process information on our behalf. Other providers may process information under their own terms and privacy practices.

We may also disclose information when reasonably necessary to protect Ray’s Tree Service, our customers, employees, business partners, legal rights, or the rights and safety of others.

Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain disclosures of online identifiers, device information, website activity, or related information to advertising, analytics, social-media, or similar providers even when no money is exchanged.

Our current use of Google Ads and Meta advertising technologies may be subject to these broader definitions depending on applicable law and the technologies and features enabled.

Where applicable law provides a right to opt out of certain sales, sharing, targeted advertising, or similar processing, you may contact us using the information below or use applicable provider or browser privacy controls.

Your Privacy Rights

Depending on your state of residence, whether applicable privacy law applies to Ray’s Tree Service, and any applicable exceptions, you may have rights concerning your personal information, including the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Obtain a portable copy of certain personal information
• Opt out of certain sales or sharing of personal information where applicable
• Opt out of targeted advertising or certain profiling activities where applicable
• Limit certain uses or disclosures of sensitive personal information where applicable
• Withdraw consent where applicable
• Appeal certain privacy-request decisions where applicable
• Exercise applicable privacy rights without unlawful discrimination

Not every right listed above applies to every individual or in every jurisdiction. Rights may be subject to legal limitations, exceptions, and verification requirements.

To submit a privacy request, contact us using the information provided below.

We may request information reasonably necessary to verify your identity before completing a request.

Authorized Agents

Where applicable law permits, you may designate an authorized agent to submit a privacy request on your behalf.

We may request documentation demonstrating the agent’s authority and may contact you directly to verify the request, except where applicable law provides otherwise.

Browser and Device Privacy Controls

Most browsers allow you to block, delete, or limit cookies and similar technologies.

Mobile devices, browsers, Google, Meta, and other providers may also offer privacy, advertising, or tracking controls.

The website may not currently respond automatically to all browser-based privacy preference signals or mechanisms, including Global Privacy Control or similar signals.

Where applicable law requires recognition of a legally valid browser-based opt-out preference, we will evaluate and process that preference as required by applicable law and the capabilities of our website technology.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Respond to inquiries
• Provide requested services
• Maintain customer and business records
• Evaluate employment candidates
• Measure website and marketing performance
• Maintain advertising and call-attribution records
• Meet legal, tax, accounting, insurance, contractual, and regulatory obligations
• Resolve disputes
• Establish, exercise, or defend legal claims
• Protect against fraud, misuse, and security threats

Retention periods vary depending on the type of information, why it was collected, our operational requirements, and applicable legal obligations.

Service providers may retain information according to their own settings, agreements, and privacy practices.

We may retain information longer when required by law, litigation hold, insurance requirements, contractual obligations, or another legitimate legal need.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, transmission method, storage system, or security measure can be guaranteed to be completely secure.

Children’s Privacy

Our website and services are intended primarily for adults, customers, property owners, business professionals, and employment candidates and are not directed to children under 13.

We do not knowingly collect personal information from children under 13 through the website.

If we learn that a child under 13 has provided personal information to us, we will take reasonable steps to review and address the information.

External Websites and Third-Party Services

Our website may contain links to or features provided by third-party websites and services.

Ray’s Tree Service does not control and is not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of third-party services you use.

Processing in the United States

Ray’s Tree Service and many of our service providers operate in the United States.

Information may be processed and stored in the United States or other locations where our providers operate, subject to applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our technologies, services, business operations, privacy practices, or legal obligations.

The revised Privacy Policy will be posted on this page with an updated “Last Updated” date.

If we materially change our use of technologies such as Google Analytics, Google Ads, Meta, CallRail, or future consent-management technologies, we will review whether this Privacy Policy and our website privacy controls should also be updated.

If we make a material change, we may provide additional notice where required by applicable law.

Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, please contact:

Ray’s Tree Service
343 Axminister Dr
Fenton, MO 63026
Phone: 314-821-2665
Website: raystreeservice.com